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About Us
“Some things don’t need to be loud to be worth noticing.”
The Edit
What Frokme Is
Indian fashion has always had depth. The craft, the intention, the designers working quietly in studios across the country building things that don’t need a global logo to justify their price.
The problem was never the fashion. It was finding it.
Frokme exists to solve that. We’re a curated marketplace for homegrown Indian fashion — a single, considered destination where every brand has been handpicked, and every piece is worth your attention.
We don’t list everything. We choose carefully. That distinction matters to us more than scale.
The Standard
What Makes It Here
Not every brand makes it onto Frokme.
We look for craft. For intention. For labels that have something to say beyond a price point. Whether it’s a fabric that’s been sourced deliberately, a silhouette that takes a position, or a brand story that actually holds up — our edit spans women’s and men’s fashion, ranging from ethnic, contemporary, resort, occasion, everyday — across designers and labels you may not have even heard of yet.
That’s the point. Discovery is the experience.
The Person Behind It
The Founder
Frokme India is led by Anitha M Lakshmi, someone who spent years in the corporate world before choosing to build something more personal.
The move wasn’t accidental. It came from a belief that Indian fashion, at its best, deserves a better stage. Not a louder one. A more considered one.
That belief shapes every decision made on this platform — from the brands we bring on, to the way we talk about them, to the experience we want you to have every time you visit.
The Community
What We’re Building
Frokme isn’t just a place to shop. It’s a place to discover.
We’re building a community of people who appreciate quality over quantity, who find meaning in what they wear, and who believe that supporting homegrown fashion is both an aesthetic and a values choice.
If you’re here, you probably already get that.
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