About Us


Redefining Fashion and Community-Building

Anitha M Lakshmi, the Master Franchise Partner of FROKME.COM for India under the registered name FROKME INDIA (P) Ltd, leads our vision in India, focusing on fostering a platform that exemplifies our core principles. As the Franchise Partner, we aim to align with brands on our India Platform to achieve several pivotal objectives:

Seamless Transactions & Channel Conversion

At the heart of our operations lies the seamless nature of transactions and channel conversion. We’re dedicated to making the process as smooth as possible for all our stakeholders, ensuring a user-friendly and efficient experience.

Crafting Brand Stories & Community Building

We believe in the power of community. Our approach revolves around empowering buyers and sellers on our platform, fostering an impact that resonates with each member of our community. “Building Communities to Make Headlines” is our unique selling proposition (USP), where we strive to create an inclusive space that nurtures connections and shared stories.

The Vision Behind FROKME

Originally founded by Natalie Jayasuriya, FROKME is an urban fashion statement that disrupts conventional fashion. Our brand symbolizes a bold and unique approach to fashion, curated with an eye for innovation and contemporary trends.

Anitha M Lakshmi’s journey is one marked by a rich background in the corporate world, having worked with esteemed companies like Ramco Systems, Polaris, and KPMG. Transitioning into entrepreneurship, she established a boutique consulting firm in Chennai that quickly became a go-to destination for startups and growing companies seeking to establish, scale, and flourish.

The amalgamation of Anitha’s entrepreneurial passion, coupled with Natalie’s disruptive fashion curation, has led to the inception of FROKME in India. We strive to continue creating an impact, building a vibrant community, and contributing positively to the world we live in.

With FROKME, we aspire to redefine fashion and lifestyle while fostering a community that celebrates diversity, innovation, and inclusivity. Join us in this exciting journey of style, connectivity, and empowerment.